Mystery wins a coveted FAB Award for Za Za Bazaar!

A big cheesy high five to the Mystery team for picking up an illustrious ‘FAB Plate’ for our design work on ‘Za Za Bazaar’, world banquet and bar, at the 14th FAB International Food & Beverage Creative Excellence Awards on Tuesday evening.

The award for Best Retail Environment was collected by Dan and Janfranco, who led the project. Both were, unsurprisingly, ‘working from home’ the following morning – so we’re assuming the celebrations went on in to the night!

The award tops a fantastic launch for the restaurant concept which opened in December and has been a huge success in Bristol’s Harbourside, drawing crowds of customers every day of the week to Britain’s biggest restaurant.

Whilst we are feeling pleased with ourselves, it has to be said that we couldn’t have done it without our wonderful client, whom entrusted Mystery with full creative freedom at every stage of the development process and allowed us to help them create a completely unique and memorable dining experience. We’d also like to thank Dover Design, our wives, our parents…

You can see more of our work for Za Za Bazaar here.

To find out more about how we can help create award-winning food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or call 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk

To book a table at Za Za Bazaar, click here or call 01179 220330.

Mystery wins prestigious
‘Marketing Design Award’ 2011

Mystery is extremely proud and jolly chuffed to announce our big win at the Marketing Design Awards (as mentioned in this week’s issue of Marketing magazine) for our ‘outstanding brand design’ for bubble tea sensation, ‘Bubbleology’.

Up against the big boys of the industry and shortlisted against mega-brands the likes of Boots and Home Base, it was a nail-biting awards ceremony last week. Presented by TV art critic / journalist / author, Andrew Graham-Dixon in the swish surroundings of Park Lane’s Grosvenor House Hotel, the Mystery / Bubbleology team did what they could to settle their nerves and fuel their confidence (with champagne) before yelping (literally) with joy when it was announced that we had won the New Product Launch category.

For those who are still in the dark about Bubbleology, it’s an exciting new café concept serving bubble tea, a selection of delicious fruit flavoured iced teas, brewed fresh and shaken over ice like a (non-alcoholic) cocktail. With it’s initial launch in Soho and second site at Harvey Nichols in Knightsbridge, the media buzz and social media activity has helped create a sensational launch for the brand.

Inspired by the exacting process behind producing the perfect cup of bubble tea, Mystery conceived the name and defined the strategic brand vision to promote the fun nature of the product through a brand with a vibrant, kitsch and pseudo-scientific character. Mystery designed the brand identity, store concept, interior, signage, uniforms, marketing collateral etc.

Check out the official Bubbleology website at: www.bubbleology.co.uk or get yourself down to Rupert St, Soho, or Harvey Nics where you can also pick up a Home Bubbleology Kit – the perfect Christmas present!

To find out more about how we can help create award-winning food and beverage brands, don’t hesitate to get in touch: dan@mystery.co.uk or 020 7456 7833.

For more information about Mystery, click www.mystery.co.uk

A big win for the small guys!

Mystery has won a coveted nomination equivalent to a silver award in the prestigious FAB Food and Beverage creative awards for their outstanding brand design work for Gino Gelato.

We’re very proud of the recognition from a competition with over 3,500 entries from all over the world. The vast majority of finalists were large, global agencies including Saatchi & Saatchi, BBDO etc so winning this nomination is not only a vindication of all our hard work at Mystery, but I hope it’s a boost to all smaller agencies. We are delighted at our success in the competition and hope that our nomination will add to the growing trend of large organisations choosing to work with smaller agencies.

Our work for Gino included a strategic brand positioning exercise where we defined the character and tone-of-voice for the brand.

We aimed to create an identity design that reflects the passion and obsession with excellence within the business whilst remembering that Gelato is essentially a really fun product. In addition to the identity design, Mystery also created the packaging, shop signage, interior graphics, uniforms and website.

Watch this space for what’s next for Gino, as we head towards the next phase in this exciting brands evolution…

To sample the delicious gelato, head down to Adelaide St near Trafalgar Square, or click here

To hear more about how adding a dash of Mystery can transform your brand click here

This time in the ‘Restaurant & Bar Design Awards 2010′

Mystery is very proud to announce that we have been shortlisted down to the final five, in the Identity Design section of the Restaurant & Bar Design Awards 2010 for our work creating new brand, ‘Butternut Kitchen Café’.

Mystery worked strategically to define the brand name and positioning for Butternut Kitchen Café before designing this ‘characterful’ identity, fun graphics and wholesome interior scheme for the pilot site in central Exeter.

We hope it makes you smile…

We’re smiling because it’s the fourth time we have been shortlisted in the last four competitions that we have entered. Now there’s a reason to show off!

For more pictures and a full description of the project click here

For more information and where to find this unusually curvy squash click here

For re-branding Ponti’s Italian Kitchen

Mystery is very proud to announce that we have been shortlisted down to the final three, in Communicate’s Transform Awards 2010 for our work rebranding ‘Ponti’s Italian Kitchen’.

Transform 2010 – the UK’s only brand transformation awards, exclusively recognising excellence in rebranding. Mystery has been selected as a finalist for ‘Best Implementation of a rebrand’.

Click here for the full Ponti’s case study to read how we helped rebrand the business to deliver 80% sales growth during one of the most difficult economic trading times.

For more information about Mystery, click www.mystery.co.uk
For more information about Pontis click here